Honda ends S2000 production
Honda has announced that it will end production of the iconic S2000 sports car in June of this year. The car was first introduced in 1998 and since then has been a huge hit with buyers, with over 110,000 cars being sold.
However in recent years, sales of the S2000 have dropped dramatically, in 2008 only 4580 examples of the car were sold worldwide, and despite the context of the general slowdown of the new car market, it still represents a hefty drop from the figure of 15,000 per year sold by the company at the turn of the millennium.
Coupled with Honda’s increasing emphasis towards alternative technology and environmentally friendly technology, and it would appear that the S2000s future has been in doubt for some time. The company has cut back dramatically on its performance development, a replacement for the iconic NSX supercar was cancelled whilst the company also pulled the plug on its Formula One team over the winter.
With the loss of the S2000, it seems that Honda’s image as a producer of powerful high-performance cars is something the company is keen to end, with an emphasis now heading towards pioneering environmentally friendly technology.
Whilst some may lament Honda’s shift of emphasis, it would appear that as environmental impact becomes more of an issue, Honda is merely trying to beat its rivals in the race to adapt to motoring’s changes.




